Up, Up, and Away: Partnering Leads Soar

Sybase: Lead Generation Customer Events

To help Sybase and its partners generate leads, On The Mark planned and managed over 35 in-person and webinar-based events. We orchestrated a highly focused seminar series targeted at Sybase and partner-named accounts and prospects. The goal was to accelerate preference for Sybase and partner solutions by demonstrating an integrated partner approach to solving customer problems. To that end, the events provided valuable content that generated consideration and further discussion with the target audience.

On The Mark led and managed internal employees and external vendors to generate hundreds of new leads and numerous proof-of-concept opportunities for Sybase and its partners, including HP and IBM. Activities included:

  • Development of overall tactical plan, budget, and timeline
  • Venue and logistics management
  • Vendor and agency management
  • Creation of digital marketing deliverables
  • Customer and third-party list acquisition
  • Content management
  • Internal and external pre- and post-event communications
  • Post-show summary and results
  • Follow-up campaigns that provided a multi-touch approach to nurture prospect relationships

"On The Mark gets the job done. They apply years of marketing expertise, a focus on results, and professionalism to everything they do." Sybase Senior Director of North America Field Marketing

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