Understand customer service requirements, design services to meet those needs, and deploy campaigns that grab customer and channel attention.

Services marketing is different than product marketing. If you are in the services business, you already know that—but not everybody does. On The Mark has an extensive services marketing background and understands the unique challenges of labor-based businesses. Uncovering the specific services that customers need and turning services delivery models into marketable solutions are two of our core strengths. This background and insight is invaluable when working with services businesses or leading the partner marketing efforts between a product-based business and a systems integrator or other services provider.

Our services marketing capabilities include the delivery of:

  • Comprehensive marketing strategies and plans for portfolios of services and standalone services
  • Field marketing activities to drive services attach and standalone services deals
  • Thought leadership and awareness programs
  • External and internal messaging for use across a broad base of communications assets
  • Alliance marketing programs with a multitude of systems integrators
  • Events and associated communication assets

Clients consistently rave about our ability to apply real business savvy to their marketing challenges and then roll up our sleeves to drive impactful results.

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